Single Throw Marketing

Bios

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  Larry Bailin

  CEO of Single Throw

  Larry Bailin is the founder, CEO and thought leader of the company. Providing direction and leadership are his primary responsibilities. Larry directs the thought leadership, company vision, product direction, as well as sales and marketing activities for the company. Larry went on to serve as director of e-business and was a leading Internet marketing consultant for the technology firm which was later acquired by Vytek Wireless of White Plains, NY in early 2000.Larry started his Internet marketing career in 1995, co-founding the website development and Internet marketing company, “Online Resources, Inc.” (ORI). ORI grew to over 200 clients in its first two years and was acquired by the Parsippany, NJ based Planet Technology Solutions in 1998. Larry officially launched Single Throw Internet Marketing in 2001 when he opened the doors of the company’s first headquarters in Brick, NJ. Under his leadership, Single Throw has grown to be one of the top Internet marketing companies in the nation. Single Throw has provided Internet marketing services to some of the top companies in the world. Larry is the best selling author of the marketing book, Mommy, Where Do Customers Come From?. A renowned professional keynote speaker and sought-after motivational business speaker, Larry speaks 20 times per year to organizations across the country on topics related to Internet marketing. Larry was called "one of the top minds in the business" by Yahoo's marketing team. ”I’m very proud of the company we have created and the work we do here at Single Throw. We have built a great company, a great team, and great clients. I look forward to seeing what lies around the next corner”.

  Link: Larry Bailin

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  Jim Farrell

  Chief Financial Officer (CFO)

  Jim Farrell founded Single Throw Internet Marketing in 2001 with Larry Bailin. Currently, he is the CFO of Single Throw. He maintains the company’s finances, human resources, and manages the quality of the Internet marketing strategies and services provided by Single Throw. Jim served in the Army as a Military Policeman, and then earned a B.S. in Accounting from SUNY Binghamton. He has held key financial positions such as Tax Auditor for the New York Department of Finance, COO of a retail electronics chain, and CFO of Configuration Management Inc., an IT consulting company headquartered in Red Bank, NJ. Jim is active in the local community and was named the 2011 Citizen of the Year for the Lakewood Chamber. He was the founder of the Monmouth/Ocean Financial Executive Networking Group, which he created in 2005. Jim's favorite quote is, “There is a solution for everything.”

  Link: Jim Farrell

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  Jennifer Patterson

  Vice President of Operations

  Jennifer began working at Single Throw as a Social Marketing Coordinator. From there, she moved up to Social Marketing Manager, was promoted to VP of Client Services, and now holds her current role as VP of Operations. She graduated from Quinnipiac University with a degree in Public Relations. Jennifer stumbled upon Single Throw in her job search and could not have known this would be her perfect fit. While Jennifer was always intrigued by Internet marketing, she didn’t have the opportunity to study it in college, so it wasn’t until she began working at Single Throw that she learned she was a “hard core Internet nerd.” She constantly strives to improve her Internet marketing skills through reading, attending webinars, and thinking outside of the box to remain competitive in the Internet marketing space. Jennifer understands that Internet marketing isn’t really about fancy web development, having the fastest processors, or making the snazziest graphics, though those things can help. Success at Single Throw and success in Internet marketing is all about customer service and sales. Single Throw is a heavily lead focused company, which means Jennifer spends a lot of time sharpening her sales skills. She also firmly believes in the Single Throw philosophy that clients are partners working with Single Throw towards a common goal: sales. Jennifer got to see this mentality in practice early in her career at Single Throw as a Social Media Coordinator. At the time, Savant was a small company, but through dedication and teamwork with Single Throw, they grew into a global company. Jennifer learned to translate social media posts into different languages to communicate with a now international customer base. The experience and story of success has stayed with her. Internet marketing can be a tough industry, but Jennifer sticks with it because she loves it. It changes every day, so there’s never a dull moment, but, more importantly, the clients make it worthwhile. As Jennifer says, they truly appreciate the hard work we do. When not hard at work at Single Throw, Jennifer enjoys getting up early to hit the gym, learning to cook new recipes, and spending time with her family.

  Link: Jennifer Patterson

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  Scott Dailey

  Director of Strategic Development

  As Director of Strategic Development, Scott spearheads Single Throw’s sales and marketing initiatives and guides the overall strategic direction of the company. Day-to-day, Scott ensures that Single Throw remains a relevant, top-of-mind presence in a competitive digital marketplace, as well as among prospects and clients. Scott is a passionate customer relationship enthusiast and internet adorer. For over 15 years, he has combined his mutual love for customer creation and digital marketing to lead the successful launch of disruptive, strategic digital campaigns of all sizes and complexities. Working on multinational brands such as Bausch and Lomb, burgeoning biopharma companies like Gallus' Laureate Biopharma and national consumer mainstays such as Thomasville Furniture has uniquely qualified Scott to assume command over internet marketing solutions with a vast array of requirements. Scott loves customers - plain and simple. Since 1998, Scott has been an ardent student of customer requirements and is singularly focused on uncovering the needs not just of his customers, but rather, those of his customer's customers. It is in understanding who you are selling to, says Scott, that we uncover what needs to be understood about appealing to those we seek most to compel. Before joining Single Throw, Scott divided his time between his work as a private internet marketing consultant and his role as Director of Internet Strategy for Marke Communications on Fifth Avenue in New York City. As both a consultant and with Marke, Scott worked with clients from inception, through execution with an ever-changing digital client, in an ever-changing digital climate. Scott has written for nationally recognized blogger Liz Strauss and writes on customer relationship building on his blog at scottpdailey.com. An avid Twitter user, Scott is always posting timely, topical content on all things digital marketing via his Twitter handle.

  Link: Scott Dailey

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  Todd Gillman

  Internet Marketing Consultant

  Todd has been in advertising sales for over 15 years. For 8 of those years he worked in New York for multiple television rep firms successfully selling Direct Response and Paid Programming commercials for networks such as NBC, CBS, ABC, & FOX. Four years of that included work at NBC Sales and Marketing in 30 Rockefeller Plaza selling strictly NBC owned & operated stations. In 2002 Todd left NY to work on a start-up business and a new boating publication called Docksider Magazine that distributed to New Jersey, Delaware, Maryland, and New England. Headquartered in Ocean Twp, NJ Todd was the Sales Manager for the publication on the east coast. Three years later after getting the publication off the ground, he entered another endeavor and started selling, developing, and marketing a start up product; “Virtual Travel Events” for a well renowned media company in the travel industry, Travalliance Media. All while learning about SEO and Social Media and how it benefits a business. His clients consisted of some of the largest companies in the travel industry such as Sandals, Carnival Cruise Lines, Superclubs, Israel Ministry of Tourism and more. After a small stint working for The Daily News in NY selling Digital Marketing he enthusiastically landed back in NJ here at SingleThrow. Todd holds an Associate’s Degree from Brookdale College in Business Management. He enjoys spending time with his wife, three kids, and their pug, Cody. When time permits, Todd also enjoys watching football (Go Giants!), hockey, baseball, going to the beach and boardwalk, golfing, grilling, and just being with friends and family.

  Link: Todd Gillman

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  Nicole Kearney

  Internet Marketing Consultant

  Nicole came to Single Throw after working at Gannett/Asbury Park Press as a Senior Digital Specialist. After working with a number of different industries throughout her years in sales, Nicole discovered that Internet marketing had graduated from a want to a need for all her clients. “Regardless of industry,” Nicole says, “digital marketing can help clients.” She became an Internet Marketing Consultant at Single Throw. Nicole loves how easy Internet marketing is to track, and how well it works when it is done well. She appreciates working with different clients in varying industries. For Nicole, the more she learns about them and their industry, the better she can guide them into the right route(s) of advertising. Since coming to Single Throw, she has learned about the process we use to build the proper portfolio for our clients in order to produce sales. For her, the best part about working at Single Throw is the enthusiasm. Each person who works here is excited to be here and to be doing what they do best, which is, in their own way, bringing customers to clients. Nicole graduated from Caldwell College in 1999. Nicole is very passionate about animals and animal welfare. She volunteers and donates her time to local animal shelters. She’s also a Jets and Yankees fanatic. In her free time, she enjoys going to sporting events and doing outdoor activities with her husband, Jerry. Nicole has an American Bulldog named Morley, whom she enjoys taking to the beach, parks, and for rides in the car. She is also a self-proclaimed “addicted reader.”

  Link: Nicole Kearney

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  Alyssa Drown

  Internet Marketing Consultant

  Alyssa Drown is an Internet Marketing Consultant at Single Throw. She connects new and existing clients with our superstar team to drive success for our clients. Alyssa loves that at Single Throw, our focus isn’t on business for ourselves, but rather on finding companies that we can help. She likes that Internet marketing offers a wide variety of ways to reach and connect with target audiences to build brand awareness, and increase website traffic, sales. At Single Throw, since results are specifically tracked, Alyssa can share them with our clients and coworkers. Alyssa comes from a marketing background. Before Single Throw, she worked as a Marketing Associate for Sysco Foods in Albany, New York and Jersey City, New Jersey. She received a degree in Marketing from Plattsburgh State University, where she developed a love for the marketing process. She began working in Internet marketing because, as she says, “Online marketing is the marketing of today and the future.” Alyssa has a wide knowledge base and skill set that she can draw from to help our clients. This knowledge includes, experience with marketing strategies, market research, customer relations, and promotional packaging. Before coming to Single Throw, she personally developed a promotional flyer to drive sales at her previous company. As a result of her promotional efforts, the company saw many record weeks. Outside of Single Throw, Alyssa makes and sells jewelry using natural and precious stones. To boost her creative juices, she bikes, hikes, and takes her dogs for long walks on the beach.

  Link: Alyssa Drown

• Deborah Rodgers

  Branding Manager

  Originally hired as the Client Liaison for Single Throw in early 2013, Deborah was first tasked with ensuring the on-going success of clients’ Internet Marketing efforts, as well as identify other areas of opportunity for its clients. Clients came to think of Deborah as their “secret shopper” within Single Throw who worked internally to assess how the Single Throw teams were hitting their unique goals and objectives. Shortly after taking on that role, Deborah was promoted to Brand Manager and given the opportunity to also define Single Throw’s marketing strategy and rebrand its voice. Thus, the Brand Management Department was born – the first in Single Throw’s history – that would not only ensure that Single Throw was treated as a client, but that its clients’ successes were also communicated. Prior to joining the Single Throw team, Deborah held the role of Marketing Specialist at BurrellesLuce, a leading U.S. media monitoring, measurement, and planning firm, where she facilitated content marketing efforts online and offline for more than 6 years. Marketing to communications, public relations, media relations, and marketing professionals in the B-to-B space gave Deborah a unique perspective into a variety of industries and verticals – including digital and traditional marketing to Fortune 1000 companies, government entities, hospitality, travel and tourism, healthcare, banking and finance, large PR agencies, and solo communications practitioners. While at BurrellesLuce, she created and implemented a thought leadership program that included an extensive online library of resources, blogger outreach program, and social media strategy, as well as a complete overhaul the company’s website content. All of these efforts were designed to increase leads and conversions from online marketing efforts and fueled, Deborah’s need to “uncover the data beyond the data” – a passion that she brings to the Single Throw team. “Each day I have the opportunity to be a part of an amazing team and to tout our clients’ successes – which IS the Single Throw’s success story of bringing customers to clients,” explains Deborah. “For me, it is about marketing in a way that is authentic and sincere, that produces real results that grow our clients businesses, rather than hide behind a façade and make nothing look like something.” Deborah graduated magna cum laude from Rider University in 2007 with a BA in English – Business Writing and French and Gender Studies minors. She is a Reiki Master-Teacher, herbalist (in the Wise Women Tradition).

  Link: Deborah Rodgers

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  Nicole Farella

  Senior Project Leader

  Nicole Farella is a Senior Project Leader at Single Throw Internet Marketing. When first hired, Nicole served as a Project Coordinator, creating website development specifications and outlining Internet marketing strategies for Single Throw’s clients. Throughout her several years with Single Throw, Nicole has had the opportunity to be involved with many of Single Throw’s services, advancing through positions such as Online Reputation Specialist, Social Media Marketing Team Lead, and eventually taking on her current position as Senior Project Leader. Nicole was selected for the opportunity to represent Single Throw at a seminar for the Jersey Shore Business Leaders to speak about reputation management. This opportunity led to an involvement in the networking organization of which she eventually served as President. Nicole is also one of the first nominees for the Single Throw Premier Team, which includes membership on the Single Throw R&D Committee, as well as the ability represent Single Throw at some of the industry’s most prestigious events. Nicole is a 2008 graduate of Rowan University with a B.A. in Journalism, and a B.A. in Public Relations. In her free time, she enjoys cooking, live music, travel, and most of all, spending quality time with family and friends.

  Link: Nicole Farella

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  Megan Baker

  Project Leader

  Megan Baker is a Project Leader at Single Throw Internet Marketing. Megan was first hired in 2010 as a Social Marketing Coordinator, quickly moving up to Team Lead, followed by Team Manager. Now, as a Project Leader, Megan is heavily involved with the website development process, maintaining client relationships, managing resources and running projects from inception through completion. Megan comes from a video production background and has since meshed her love for digital media with marketing and website development. After graduating from Rowan University in 2008 with a B.A. in Radio/TV/Film, Megan worked at a South Jersey NBC affiliate, NBC 40, as a Production Assistant for the evening news. Following that, she worked at Center City Film and Video in Philadelphia where she produced content for Comcast’s On Demand programming. Megan’s extensive experience in video production has given her a creative edge, combined with the organized mindset of a well-versed producer: two elements that are hugely crucial to a successful web development project. In 2013 Megan was nominated for the Single Throw Premier Team, which includes membership on the Single Throw R&D Committee, as well as the ability represent Single Throw at some of the industry’s most prestigious events. Aside from maintaining her own home improvement blog in her spare time, Megan’s passions stem from her love of film, video, and photography. She also takes pleasure in traveling, yoga, and enjoying the outdoors.

  Link: Megan Baker

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  Danielle Butera

  Operations Manager

  Danielle Butera received her Bachelor’s Degree in Communication from Monmouth University in 2009. Working at Single Throw is the first chance she’s had to stretch her wings in the marketing world, and she’s excited to learn and grow with this ever-changing marketplace. Danielle grew up in the restaurant industry, working for her family's restaurant and jazz club. After ten years of serving and hostessing through high school and college, she worked her way up the managerial ranks and became the General Manager for McLoone’s Restaurants. In September of 2012, she left the restaurant industry to find a career more suited to her education in Public Relations and Journalism, finding her way to Single Throw. Now working as the Operations Manager, Danielle can combine her managerial and customer service skills with her new knowledge and expertise in site usability, social marketing, and other areas of the digital marketplace. When she isn’t working, Danielle enjoys visiting her parents and dogs, Bella and Daisy, in Bucks County, PA. From August to September, you can find her strategically drafting her Fantasy Football Team. During the warmer months, Danielle enjoys the coastal living lifestyle.

  Link: Danielle Butera

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  Nicole Valentine

  Senior Product Specialist

  Nicole works as a Senior Project Strategist at Single Throw Internet Marketing. Nicole creates the Internet marketing strategies and professional website development specifications on which all projects are based on. She started her marketing career in the casino industry, working as a Marketing Coordinator for Caesar’s Entertainment at Harrah’s Casino in Atlantic City. She worked in their National Casino Marketing Department. After Harrah’s, Nicole transitioned to community bank marketing at Magyar Bank in New Brunswick, NJ. She worked as an Electronic Marketing Associate, working with both traditional marketing and Internet marketing. Finally, Nicole worked with Digital Brand Expressions, an Internet Marketing Company in Plainsboro, NJ as a Client Programs Coordinator - responsible for their web relations program, building relationships with influencers on the Internet. She graduated from the Richard Stockton College of New Jersey in 2006. Nicole enjoys travel, music and entertainment, living at the beach, and spending time with friends and family.

  Link: Nicole Valentine

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  Kaitlin Acquaviva

  Product Specialist

  Kaitlin Acquaviva comes from a diverse background. She worked as a Police/EMS/Fire/911 dispatcher at an emergency communications center in New Jersey. Before that, she worked in the veterinary field. Both of these jobs taught her to think on her toes and remain calm in stressful situations. She earned her Associate’s Degree in Social Sciences from Ocean County Community College. She also has a Bachelor’s Degree from The Richard Stockton College of New Jersey in Forensic Psychology. She made Dean’s List each semester, maintaining a 4.0 GPA. Kaitlin loves the beach and the ocean. She likes going sailing and spending time with Rocky, a lab/shepherd mix she adopted. She is also a huge Miami Dolphins fan.

  Link: Kaitlin Acquaviva

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  Jhonatan Villafuerte

  Web Developer

  Jhonatan Villafuerte graduated from the New Jersey Institute of Technology in 2012 with a Bachelor’s in Computer Information Systems. While there, he co-founded Blue Bell Reminder System, a cross-platform Web, Android, and iOS application, and worked on numerous other website, mobile, and application integration development projects. The Blue Bell Reminder System was recognized as one of the Top 5 Development Capstone Projects for the Computer Science Department in the Fall of 2012. He earned a Web and Design Graphics Certificate in 2011 from Pro Data, Inc., and has worked at UPS, the Census Bureau, and Sky Claims. Jhonatan enjoys computer programming, walks with his dog, having a good time with loved ones, and playing the guitar and pool/billiards. He is also knowledgeable in networking and cryptography

  Link: Jhonatan Villafuerte

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  Tom Auriemma

  Web Developer

  Tom Auriemma is a Web Developer here at Single Throw. He is a part of the team that was tasked with developing the new Single Throw Content Management System, called Phoenix. Tom fits in well with the Single Throw team because of his diverse array of skills and ability to adapt to the ever changing demands. One of the things he enjoys most about his role at Single Throw, is the opportunity to be involved in all facets of development and to learn new technologies, such as Orchard. Whether it is establishing source control and development lifecycles through creation, testing, QA, and live launch – Tom is fluent in a variety of platform languages. Prior to joining Single Throw, Tom worked at several technology companies, including Maersk Data, Continental Insurance, and Health Network America. While at Maersk, he helped design the Container Freight Management System for their Newark Terminal and made sustainable suggestions on how to enhance the physical design – all of which are still in use today. Tom also worked on a Reinsurance Recovery System that recovered $5 million during the test phase alone. When not hard at work, Tom can be found coaching hockey and spending time with his wife and three children. He also loves the state of Alaska. During one trip there he traveled 100 miles on the Yukon with a dogsled team.

  Link: Tom Auriemma

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  Bert Roling

  Lead Site Strategist

  Bert Roling joined Single Throw in March of 2012 as a Social Media Marketing/AMP Coordinator. Bert's previous experience from Longacre Expeditions, an adventure travel company, and an online marketing startup have helped him here at Single Throw. As a Social Media Marketing Coordinator, Bert maintained clients' social media strategies using Facebook, Twitter, YouTube and Google+ before splitting off into the AMP team where he managed client websites ongoing. Now the Lead Site Strategist, Bert maintains clients' websites to ensure all information is up to date, and the highest quality is being upheld and oversees the entire AMP department. Bert is also committed to understanding how visitors interact with our clients’ websites. He and his team use that data to create a user-experience that revolves around connecting our clients with new customers. Bert graduated with a Bachelors degree in Business Administration/Management from The Richard Stockton College of New Jersey. In his free time Bert enjoys photography, singing, surfing and considers himself a burrito aficionado.

  Link: Bert Roling

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  Kelly Johnson

  Lead Site Strategist

  Before Single Throw, Kelly worked as the Assistant Manager of Kaboodles Ice Cream and as a Business Development Specialist at Jersey Shore Federal Credit Union. At the credit union, one of her duties was maintaining the website, which is where she discovered her passion for Internet marketing. Kelly loves that Internet marketing is a dynamic industry, so there’s always something new to learn. She also cites client successes as her own successes— when clients rank high in search engines because of an article she has written, both Kelly and the client share in that success. That truth is very rewarding to her. At Single Throw, Kelly works as a Site Strategy Coordinator. She strives to think outside of the box when it comes to Internet solutions so as to bring a unique edge to client websites. Kelly graduated from The Richard Stockton College of NJ. In her free time, Kelly enjoys reading, shopping and stand up paddle boarding at the beach. She also enlists her husband’s help in DIY projects around the house. She loves spending time with her family, friends, and pets (Henry, Hubert, and Penny).

  Link: Kelly Johnson

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  Nichole Alvarez

  Site Strategy Coordinator

  Before Single Throw, Nichole worked as a Perioperative Associate at the Jersey Shore Medical Center. Learning to juggle the needs of patients and hospital administrative in times of crisis has helped Nichole hone the ability to work in intense situations and truly listen to client needs. Now a Site Strategy Coordinator at Single Throw, Nichole focuses on conversion enhancement of our clients’ websites, helping them implement their overall digital marketing strategies and expand on their brand and marketing ideas. “As one of the newest members of the Single Throw team, I hope to bring a new perspective and ideas to the company – ideas that could possibly revolutionize and transform the already creative and always changing Single Throw,” explains Nichole. It is this sense of change and the constant evolution that clients and the company go through that appeals most to Nichole. While attending Monmouth University, Nichole held a student position in the athletic department. One of her duties was to put creativity into the school website. This is where she decided to pursue and continue her passion for website design and strategy. In 2009, she was named Woman of the Year at Monmouth University. She also held the NCAA batting title in 2008, athletically ranking top ten in several categories. In her free time, Nichole enjoys any activity on a field or court. Volleyball, softball, and football are her favorite. She also enjoys going for a run or working out, playing guitar, paintballing, watching movies, and reading.

  Link: Nichole Alvarez

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  Danielle DeCarlo

  Search Engine Optimization Team Lead

  New Bio Coming Soon!

  Link: Danielle DeCarlo

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  Anthony Mennie

  Search Engine Optimization Team Lead

  Anthony Mennie works as a Search Engine Optimization Team Lead at Single Throw Internet Marketing. He works to improve the search engine optimization strategies for Single Throw's Internet marketing clients. Before coming to Single Throw, Anthony worked as a Technical/Master Control Operator for NY1 News in New York City and as a Marketing Assistant for local radio stations in New Jersey. Anthony has also consulted with local business on using social media for business growth, website maintenance, blogging, and e-mail news blasts. Anthony graduated Magna Cum Laude from Rowan University in 2008 with a B.A. in Radio/Television/Film Production and a Minor in Political Science. He was inducted into the Lambda Pi Eta International Communications Honor Society and was awarded the 2009 CBI National Student Production Award for Best Student Documentary. When not out riding his bike or hitting the gym, Anthony loves relaxing on the beach with a good book. He is also an avid film, television, social media buff, and likes to keep up-to-date with politics and current events.

  Link: Anthony Mennie

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  John Strevens

  Search Engine Optimization Team Lead

  John Strevens graduated from William Paterson University in 2011 with a Bachelor’s Degree in English with a concentration in writing, and a Bachelor’s Degree in Communications with a concentration in Film Studies. He graduated Cum Laude with Performing and Literary Arts Honors from WPUNJ’s Honors College. John was also selected as Honorable Mention for ‘Writing Across the Curriculum’ in 2010. After college, John worked as a content writer for a design studio in Red Bank, NJ. He wrote content for print materials, websites, and social media, as well as working in SEO. While there, he also freelanced – managing online profiles for private business, including social media sites, blogs, and e-blasts. After that, John became a Digital Recruiter, servicing digital and new media talent. From there he moved on to Single Throw, which he calls the “greatest company ever, obviously,” and earned his Google Analytics Certification. He likes film, music, basketball, statistics, reading, running and following TV shows. He’s incredibly happy to be at Single Throw, saying, “I could not be happier doing the work that I am now with the people I work with.”

  Link: John Strevens

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  Jay McLeod

  Search Engine Optimization Team Lead

  As a Team Lead for the Search Engine Optimization Department, Jay McLeod helps increase visits and leads to client websites. He enjoys thinking outside of the box to draw the correct target audience, rather than just pushing for clicks and ‘eyeballs’—visitors to the page who have no interest in the information there. The group at Single Throw is the most detail oriented and mission-targeted team Jay says he has ever worked with, which is saying something as he came to Internet marketing from the Air Force. He loves coming into the office ready to work with like-minded individuals who truly love what they do. After being Honorably Discharged from the Air Force in 1999, Jay began working in Internet marketing. He has worked in many highly competitive industries, such as Education, Mortgage, Auto Warranty, and Medical lead generation. From small mom and pop businesses to large multi-million dollar corporations, he has worked on all aspects of digital marketing. Jay used his many years in the Internet Marketing field to drive targeted traffic to the proper pages to help clients succeed. The past few years before Single Throw he worked in a marketing company with multiple lead generation departments, handling all of the digital marketing for those departments successfully. The experience of working on multiple industries at one single time helped him greatly during the transition to Single Throw. He believes each unique industry needs their own distinct brand of marketing. This is not a “cookie-cutter” industry; you have to be on your toes and adapt. Confucius said “Choose a job you love, and you will never have to work a day in your life.” Jay picked a career he not only loves, but is good at. “I could never see myself in any other industry.” Jay has a loving wife and a brilliant 7 year old daughter, and he spends all of his free time making them smile and laugh.

  Link: Jay McLeod

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  Mike Falco

  Search Engine Optimization Coordinator

  Before coming to work at Single Throw, Michael Falco interned at IEEE as a web presence intern. While there, he edited graphics and photos with Adobe applications, created, uploaded, and edited content, and surveyed specific pages and fixed broken links. After college, Michael interned at Single Throw Internet Marketing as a Social Marketing Coordinator intern. During his internship, Michael accepted a job offer to become a Search Engine Optimization Coordinator, his current position. Michael’s personal Internet use went beyond social media and into using it as a daily tool. He wrote various articles and blogs, learning to optimize content and include credible back-links, as well as categorize articles to have them display in appropriate Google search engine results. Michael attended Rider University, where he majored in Multimedia and Web Design, with a minor in Graphic Design, and a Concentration in Creative Writing. During the course of his college education, Michael was able to complete a full length screenplay in an independent study and made the Dean’s List several times, graduating from Rider in 2012. Michael is a Black Belt in Elite Martial Arts. He enjoys, swimming, boxing, writing, and going to concerts with friends in his spare time. He’s a diehard New York Giants and avid golf fan.

  Link: Mike Falco

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  Bethany Pryce

  Search Engine Optimization Coordinator

  Bethany graduated from Seton Hall University in 2012 with a B.A. in Communications and Public Relations. Driven by a love for organization and productivity (“The best days are the ones when you can check tasks off your ‘to-do’ list!”) she came to Single Throw looking for a more hands-on, results driven career. Bethany worked her way through college, waitressing at Captains Inn for five years. While still in school, she interned for Enchanted Celebrations, a wedding/event planning company. Bethany maintained all of their social media marketing. As a Public Relations major, her internship at Enchanted Celebrations was her opportunity to learn about Internet marketing. She created Enchanted Celebrations’ first Pinterest account, and controlled the entire project from start to finish. As such, she was able to see how her efforts directly affected the number of leads, site visits, and followers they gained. After this, she was hooked on the hands-on nature of Internet marketing and pursued a career in this field. Coming from a Public Relations background, Bethany brings a unique ‘thinking outside of the box’ mentality to Single Throw. As an SEO Coordinator, she not only thinks about how each idea will benefit her position, but also examines how it can benefit the client in regards to the other services and solutions the client has. Bethany really enjoys seeing how all these details fit together to make our Internet marketing efforts successful in their entirety. Over time, as a client’s website grows, and develops, Bethany enjoys seeing how her efforts impact and shape the overall success of the website for the client.

  Link: Bethany Pryce

• Benjamin Jones

  Search Engine Optimization Coordinator

  Ben is a Search Engine Optimization (SEO) Coordinator at Single Throw. By researching industry trends and keywords, Ben optimizes client websites to ensure that they are being found within search engine results. Ben enjoys working within the digital marketing industry and says, “We use the internet for just about everything nowadays, and being able to work within an industry that communicates to customers using something we use in every day life really intrigues me.” Before Single Throw, Ben acquired a deep knowledge of many aspects of digital marketing as a content writer, video marketing producer, digital project manager and SEO Coordinator. He is constantly looking for new ways to expand his knowledge and relate his experience to his clients’ success. Ben was a Communications major at Hofstra University and has always been fascinated with the world of marketing and advertising. Knowing that the internet was the future of marketing, Ben set out to work within the digital marketing field and has now been a part of it for over 2 years. Some fun facts about Ben; Outside of work he loves relaxing on the beach, listening to country music and watching the Braves. He is also in the White Castle Hall of Fame.

  Link: Benjamin Jones

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  Cathy Millet

  Submissions Manager

  Cathy Millet has been managing the office and the submissions of client’s sites to the search directories since she began at Single Throw Internet Marketing in January 2006. Cathy also manages the Google Apps service for our clients. For 12 years prior she directed her own family daycare business, owned and managed her own online chat server, and worked as a sign technician and graphic design artist for the County. Her passion for a cause fueled her desire to start a non-profit organization through which she built and maintained the organization’s web presence, attended political hearings, and planned events. She says of her years here at Single Throw, “Being able to grow with this company throughout the years allowed me to be involved with and understand the core of our work in internet marketing. This ever-changing industry keeps it fresh and exciting for me and I look forward to helping our clients evolve and thrive.” Cathy married her high school sweetheart and has three girls. Being life-long residents of Point Pleasant, you can frequently find Cathy at the beach or relaxing by the pool. She enjoys home improvement and has custom designed her own home. Along with spending time with her family and friends, she enjoys entertaining, camping, gardening, cooking, bicycling, motorcycling, and attending wine festivals.

  Link: Cathy Millet

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  Heather Brousell

  Search Engine Marketing Team Lead

  Heather Brousell is a Search Engine Marketing Team Lead at Single Throw. She has been working in the field of marketing for over ten years. She has managed print marketing, copywriting, search engine marketing, email marketing, affiliate marketing, social media marketing, e-commerce, lead generation, and public relations. Heather earned her undergraduate degree in English and Communications from Rollins College in Winter Park, FL. She then went on to obtain a Master of Arts in Corporate and Public Communication in 2003 from Monmouth University in West Long Branch, NJ, where she was also certified as a Public Relations Specialist. Outside of work, Heather enjoys spending time with her nieces and her dog, Cookie.

  Link: Heather Brousell

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  Thomas Murphy

  Search Engine Marketing Coordinator

  Tom Murphy received his BSBA in Computer Information Systems with a minor in Math from Bryant University in Smithfield, RI. Prior to joining the Single Throw team as a Search Engine Marketing Coordinator, Tom worked as a Technical Analyst at The Hanover Insurance Group. There he developed a dashboard to track monthly reporting metrics. Tom has always been interested in the marketing field. When the opportunity to work with the Single Throw team presented itself, Tom saw a chance to use his statistical analysis skills to help drive more leads to clients’ businesses via paid search advertising and enhanced campaign performance. Outside of Single Throw, Tom focuses on learning all he can about Internet marketing. He even received his Google Adwords and Bing Ads certifications within three months of joining the company. Admittedly, his favorite thing about Internet marketing is the constant research to stay up-to-date with current trends and the satisfaction he gets from helping make a positive impact on our clients’ strategies. Tom is also passionate about social media, tweeting from his personal Twitter account and interacting with many people. That is – when he isn’t going to concerts or TV show tapings. Annually, Tom goes to somewhere between 8 and 15 concerts a year!

  Link: Thomas Murphy

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  Jayelle Dorsainville

  Social Media Marketing Manager

  As the Social Media Marketing Manager here at Single Throw, it is Jayelle’s responsibility to ensure that the entire Social Media team is on point and writing compelling, unique content for our clients and their respective audiences. During an internship at a digital marketing agency, Jayelle first learned to write optimized content. It was then that she discovered her passion for Internet Marketing and instantly new it was the career path for her. She once brought the “Likes” on a Facebook page of an entertainment industry client from 500 to 21,000 in only eight months! She also drove their site traffic up 35% through content creation. Today, she brings to Single Throw an extensive background as a Copy Editor and a Social Media and Content Strategist. She is prepared to take things to the next level here at Single Throw, in an environment that she describes as “positive.” “We live in a transparent society that shares information more rapidly than ever. As intelligent users of these systems, it is our job to pick out what is truly useful and engaging. As a content creator, it is my duty to produce content that will effectively engage any and every user,” says Jayelle regarding what she loves most about digital marketing and working with Single Throw clients. Jayelle attended John Jay College of Criminal Justice and graduated with honors with a B.A. in English Literature with a minor in Journalism. Her thesis on Gender Studies in Post Colonial Literature allowed her to graduate with honors. In her free time, Jayelle loves reading, blogging, working out, dancing, and spending time with her family and friends.

  Link: Jayelle Dorsainville

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  Victoria Marziale

  Social Media Marketing Coordinator

  As a Social Marketing Coordinator, Victoria is responsible for handling the social media efforts for a variety of clients. After developing a content strategy, Victoria maintains each social account, producing and publishing unique content to drive interaction. Through Facebook and Twitter, Victoria builds each client’s social following, thus helping bring in new leads. Victoria had a variety of odd jobs throughout college including masquerade mask designer and photographer at a number of different studios. Before coming to Single Throw, she worked as a graphic designer for Blonder Tongue Laboratories in Old Bridge. Blonder Tongue led her to Internet marketing. There, she worked in the Marketing Department on a variety of printed collateral. Between this experience and her knowledge of social media, a job in Internet marketing seemed like a natural fit. Victoria has extensive experience working with Photoshop. This allows her to create top-notch graphics for her clients, as well help teach the rest of her team some tips and tricks to create high-quality, compelling images. She graduated Summa Cum Laude from Georgian Court University where she earned a B.A. in Art. When she isn’t working at Single Throw, Victoria is a shutterbug, capturing images with her camera or iPhone. She also likes comedy, pop culture, finding new ways to work Simpsons quotes into everyday conversation, hitting up flea markets and garage sales, and planning her next trip to Disney World. When she isn’t busy with all of that, she’s lounging with her Golden Retriever, Ryder.

  Link: Victoria Marziale

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  Nicole Guglielmo

  Social Media Marketing Coordinator

  Nicole started at Single Throw as a Branding and Marketing Intern. After two weeks, she was promoted to her current role of Social Media Coordinator. In this position, she works hard to keep client social media profiles current and engaging by enhancing them with creative images and posts. She also builds links using Google Analytics to drive traffic to clients’ websites and track lead results, and even manages the social presence for Single Throw itself. Before working at Single Throw, Nicole had multiple internships dealing with various parts of the marketing spectrum. Most recently, she interned in the public relations department at TBC Advertising in Baltimore, MD. TBC is a full service advertising agency and was recently named the number one agency in Maryland by AdWeek.com. At TBC, Nicole worked with big name clients such as Smart Balance, CVS, MinuteClinic, Harbio, and Hair Cuttery. She conducted media outreach, produced and published creative social media content, and researched media in target markets using Vocus and BurrellesLuce. She was inspired to switch from traditional marketing to Internet marketing after taking an Integrated Marketing Communications course at Towson University. Her professor, Dr. Don Cole, creator and author of MediaRealism.com, taught her about the growing importance of online marketing and its role in the marketing spectrum as a whole. Nicole has heard the old adage, “If it’s not broke, don’t fix it,” but she doesn’t believe it. Instead, she believes if it’s not broke, then you should break it, and make it even better. In the fast and ever-changing social media environment, she believes that it’s this mentality that keeps her adapting and prosperous regardless of whatever changes come. Nicole graduated from Towson University in Maryland where she spent a semester abroad studying at The American University of Rome. While there, she was named Student Ambassador for her GPA and campus involvement. For Nicole, the best part about working at Single Throw is the people. In her opinion, Single Throw employs a talented group of individuals who all possess unique talents. She enjoys learning from everyone throughout the office and finds it humbling to work in a place where everyone supports one another. When she’s not working at Single Throw, Nicole still finds time to babysit as she loves working with kids. She also enjoys going shopping for great deals, the music of Beyonce, dancing, and traveling. In her free time, she keeps up with all things celebrity by watching E! and following TMZ!

  Link: Nicole Guglielmo

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  Brittany Irvine

  Social Media Marketing Coordinator

  Brittany is a Social Marketing Coordinator at Single Throw, responsible for handling multiple social media campaigns for a variety of clients. Brittany ensures that she is effectively representing each and every clients’ brand and creating an atmosphere for engagement and customer acquisition. Prior to Single Throw, Brittany worked at StyleCaster Media Group as a beauty writer for BeautyHigh and managed social media efforts for BeautyNews NYC. She also did freelance reporting and writing for The Asbury Park Press and wrote for Coastal Monmouth Life magazine as a community reporter. Brittany has always had a passion for social media and has her own blog that she updates frequently. “I love connecting with people and communicating a message through online marketing is my favorite way to do so,” she says. “Social media is so much fun; it’s the best and most interactive way to connect with potential and current customers.” She enjoys working with Single Throw clients to create posts that truly represent their brand and works hard to deliver positive results for all of her clients while ensuring that she is delivering their message and engaging with their ideal customers. Brittany is from Brick, New Jersey and graduated from Monmouth University. When she’s not delivering social media success for her clients at Single Throw, she is interested in anything that has to do with fashion, politics and current events. She also enjoys shopping, blogging, reading and watching the show 24.

  Link: Brittany Irvine